Email Follow-Up Strategies: 30 Follow-up Reasons
After you send out the first e-mail ad it’s very important to follow-up a day or two later with your list. People may have skipped over it the first time, sometimes people need to see an ad a couple of times before they click or buy or the first e-mail subject line never grabbed their attention.
Nowadays Internet software and e-mail filters can block you e-mail messages from even getting to your opt-in subscribers. This article will give 30 reasons to follow-up with your list subscribers. Just make sure to be honest when you use these follow-up strategies.
#1 Price Increase
Warn your prospects that your product is about to go up in price. With this slow economy people are very price conscious. If they have any interest in your product they will want to buy it for the lowest price possible..
#2 Easy Payments
Inform your prospects that you have added an easy payment plan. If your product is very expensive, people may be hesitant to dish out all that money at once. A payment plan will be easier for them to budget in the cost over a certain period of time.
#3 Server Down
Notify your prospects that your server went down briefly with all the traffic you received. People will assume that with all that traffic your product must be good. And they will understand why they had trouble visiting your web site the first time.
#4 E-mail Filtered
Tell your prospects that your first e-mail may have been filtered. You can say you forgot to spam filter check it or you noticed from your e-mail stats that many of the e-mails did not get delivered. Either way people understand that e-mail isn’t as reliable as it used to be.
