Most of you may aware of the important of pre-selling that will increase your conversion and sales rates better than just blind selling it. One of the most important things in your promotion is to presell your product before or even after launching.

People usually don’t put up their buying defense shields with a presell advertisement like they would with a direct buy offer. Preselling will educate them about the product and get them interested and excited in it before they have to make a decision to buy.

This article will give you 15 killer ideas (and more 15 ideas in next article) to presell your product to your target audience.

#1 Video Demonstrations

Show your target audience a video demonstration of how to use the upcoming product. When people better understand a product and what it can do for them the more persuaded they will be to spend their hard earned money on it.

#2 Product Outlines

Give your prospects an outline of what’s included in your total product package. People like to skim and not read large product descriptions. You could list the product features, benefits, bonuses, guarantee offers, add ons, etc.

#3 Product Samples

Give people a sample of your product. When you give people a little taste of your product and they like it, they will want more and will spend money to get it. Just make sure your sample is big and enticing enough to influence them to buy.

#4 Table Of Contents

If your product is a report, ebook, magazine or book you could show people the table of contents. That will allow them to see everything they will learn with a quick read or glance. Your table of contents should be written in a way that it reveals the benefits of your product.

#5 Product Covers

Show your prospects the actual product cover or packaging. When people see a graphic of the product it usually raises the perceived value. It reveals how professionally the product is put together, how much stuff comes with it, how big it is, etc.

#6 Product Excerpts

If your product is an information product you could give people free excerpts of it. An excerpt is a tiny part of the whole information product.. It’s a good idea to give them some of your best information because they will be curious to what else is included.

#7 Beta Test Results

Reveal the beta test results of your product. People will believe third party beta testers of the product more than the business who will profit off their purchases. The results could be in the form of videos, graphs, testimonials, success stories, etc.

#8 WhiteBoard/Chalk Board

Show your target audience what your product will accomplish for them with a whiteboard or chalkboard. It will show them that you are a good teacher as well as a business owner. Plus, you should give them some free tips while you are teaching them about the product.

#9 Expert Totals

Reveal what kind of experts and how many have contributed to creating your product. When people see how many knowledgeable people worked on your product they will know that it must be a winner. It could be the outsourcers, employees, interviewees, etc.

#10 Product Reviews

Show people some of the pre-launch product reviews you product has received. The product reviews you have received could be from beta testers, fellow business owners, media sources, randomly selected visitors or e-zine subscribers, etc.

#11 Hints And Clue

Give people tantalizing hints or clues about your future product launch. It could be stuff that rhymes with the product, letters taken out of a word they have to fill in, an object or subject that is related to your product, etc.

#12 Free eBook/Course

Give your target audience a free ebook or course that is related to the product you will be launching. The information in the free publication should help presell your product as well. Anytime you give a person something of value they will feel the need to give back.

#13 Salesletter Previews

Show your prospects a preview of your sale letter. Sometimes it takes people a few times to see and read a sales letter before they decide to buy. You could mention that you will be adding some businesses to it once it launched so they will want to see it again.

#14 Product Costs

Reveal how much personal money you spent on creating the product. It will show people just how much of a bargain they will be getting for the price. You can tell them about web hosting costs, web design fees, writing costs, copywriting fees, programming costs, etc.

#15 Cross Out Information

Give people some informative information about your next product but purposely hide some of the information. For example, you could give them a presell article with some of the information crossed out, x-out, censored, blacked out, etc.

More 15 ideas will follow soon. Check our our next article: 15 More Preselling Ideas Before Product Launching (Part 2)

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Related posts:

  1. The Importance of Pre-Selling In Affiliate Marketing
  2. Super Affiliate Bonus Ideas (Part2)
  3. Super Affiliate Bonus Ideas (Part1)
  4. Super Affiliate Bonus Ideas (Part3)

Filed under: Internet Marketing • Traffic Secrets & Promotion

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