The landing page of an affiliate website is often a squeeze page that is created to do pre-selling an affiliate product or just simply collecting email address for list building. It is a one-page website with one goal only which is creating environment to make people have interest in your affiliate product or exchanging their email address to get something.

There are key elements that we have to include on a good landing page:

  • Super compelling headline

Use killer words on headline that grabs the attention of the prospect. Make your heading lines bold and bright, so reader can scan the page quickly.

  • Clear and concise copy

You also want to keep you speech very simple so all readers can understand your copy.  Landing pages are not a good place to impress your readers with your extensive vocabulary. You want to use simple words and simple sentence structure.

  • Benefits list

Explaining some benefits or features of your offer with bullet points is a great way to list. They are easy to read and make your copy easy to scan.

  • Testimonial

Using testimonial works well on landing pages because they provide social proof that works well in circumstances where people do not know what choice they should make.

  • Opt-in-form with privacy statement

People feel more secured to fill in their personal information if you provide privacy statement right below the opt-in form.

  • Call to action

The close of your copy should invoke a deep interest from your reader to ask for additional information or collect an email address or newsletter sign-up. Call to action will clearly indicate to the prospect on what the next action they should do.

It is important to test your landing page to make sure they convert well. Make changes if necessary and retest pages.

One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also woman’s magazines are a great place to look for what good copy writers write for good landing pages. Some woman’s magazines have the very best writers so it is a great place to look for ideas when writing headlines. With a smashing heading and some good copy, you are on your way to making a great landing page that can convert your customers into buyers.

Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with a good clean design and above elements you can make a great landing page.

Filed under: Affiliate Marketing • Internet Marketing • Website Creation

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