Every affiliate is looking into ways to promote their products effectively. One of promotion tools is ezine advertising that used by many affiliate marketers for years. You may wonder how effective this ezine advertising is. It will depend on the products your promote and where you place your ads; surely it is effective for affiliates who understand how it works. Hence, to make your ezine ads more effective, you must have fully understanding what ezine advertising is.

What is Ezine Advertising?

Ezine Advertising is placing ad in a newsletter sent to subscribers, which also named as ezine, short term for online magazine which is delivered in an electronic form. The core subject or theme of the newsletters can be about any niches. At certain point, when a newsletter has been around for some time in cyber world and has a certain number of subscribers, it represents a considerable percentage of the global market. It is time that the ezine publisher will start selling advertising space in his ezine to affiliates and other online business communities.

Ezine Advertising Tips for Maximum Benefit for Affiliates

  • The affiliate should choose ezine that provide external links to other websites. Affiliate can arrange the link to be directed to the merchant’s website or lead to the affiliate’s website. It is important that the e-zine should encourage its recipients or subscribers to have a more active role.
  • The affiliate should choose and decide what ad type which fit the budget and work best for his affiliate product. There are two types of ezine ad: banner ad and solo ad. A solo ad takes the complete attention of the reader, but it is more expensive one, while banner ad is cheaper one but it will compete with other banner ads.
  • The affiliate must pay attention on the placement of the ad. If possible, pick the top sponsor ads first, and then the second best is the bottom ads. Avoid middle ads if possible, because a reader tends to skip ads in the middle of article. When the reader reaches the end of the article and find the bottom ads, he more likely to click on the link in the bottom ads. Of course, the top sponsor ad is the most expensive one. The affiliate must look hard into his budget and decide one which gives him higher profit.
  • The affiliate must pick ezine that target specific audience because a targeted niche is better than a generalized approach. If possible, the affiliate must find out from the ezine publisher the topics or theme of the next issue, to be related with the products can be offered. The unrelated product ad will be ignored by the reader and it is just wasting money.

By using the above ezine advertising tips, the affiliate can focus on ads that will make profit and avoid throwing money on the hole for ineffective advertisement.

The following are some sites that you can use for ezine advertising:

Filed under: Traffic Secrets & Promotion • Web Advertising

Like this post? Subscribe to my RSS feed and get loads more!