Monday, January 17th, 2011 at
8:15 pm
By now, you have learned the 15 ideas on preselling your product from previous article Presell Launch Strategies – Preselling Ideas Before Product Launching (Part 1). Here are the more 15 ideas to presell your product to your target audience.
#16 Expert Endorsements
Show your target audience an expert endorsement of your product. You could line up a bunch of well known experts related to your industry or niche to beta test your product. Most of the time people will trust respected experts because they have a reputation to keep.
#17 Statistics Results
Give you prospects an idea of how many people have visited your product prelaunch site or signed up to the notification launch opt-in list. When people hear hundreds or thousands of other people want to possibly buy your product usually others will follow.
#18 Before And After
Reveal screen shots or pictures of the beta tester’s benefits before and after they tried your product. Sometimes people are in the same boat and want to be the person in the after result pictures. Also include a persuasive description with the visuals.
#19 No Show
Tell your readers that you are getting ready to release a new product soon but that’s all you can really say about it. You can tell them you have to keep it a secret for a certain reason or you have to keep it away from your competitors. It will really strike people’s interest.
#20 Beneficial Statistics
Give your prospects some proof of the benefits that you received from using your product. For example if it was a financial or money making product you could show screen shots of pay checks, merchant accounts, bank accounts, stacks of money, things you’ve bought, etc.
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Saturday, January 15th, 2011 at
6:03 pm
Most of you may aware of the important of pre-selling that will increase your conversion and sales rates better than just blind selling it. One of the most important things in your promotion is to presell your product before or even after launching.
People usually don’t put up their buying defense shields with a presell advertisement like they would with a direct buy offer. Preselling will educate them about the product and get them interested and excited in it before they have to make a decision to buy.
This article will give you 15 killer ideas (and more 15 ideas in next article) to presell your product to your target audience.
#1 Video Demonstrations
Show your target audience a video demonstration of how to use the upcoming product. When people better understand a product and what it can do for them the more persuaded they will be to spend their hard earned money on it.
#2 Product Outlines
Give your prospects an outline of what’s included in your total product package. People like to skim and not read large product descriptions. You could list the product features, benefits, bonuses, guarantee offers, add ons, etc.
#3 Product Samples
Give people a sample of your product. When you give people a little taste of your product and they like it, they will want more and will spend money to get it. Just make sure your sample is big and enticing enough to influence them to buy.
#4 Table Of Contents
If your product is a report, ebook, magazine or book you could show people the table of contents. That will allow them to see everything they will learn with a quick read or glance. Your table of contents should be written in a way that it reveals the benefits of your product.
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Tuesday, January 11th, 2011 at
10:35 am
The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.
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