There are more people to try to make money with affiliate marketing these days, but most of them fail. While some affiliate marketers (affiliates) enjoy financial freedom with their online business. What makes those affiliate marketers successful? It is simply because they were able to convert the visits of Internet users into sales.

How is it possible for affiliates to easily convince visitors to purchase their products? The answer lies in pre-selling. The big secret in affiliate marketing success is an effective pre-selling. Pre-selling happens when the visitor is already willing to purchase the product even before he clicks the banner that will link him to the merchant’s website.

In pre-selling, the target customer is already convinced of the importance of a certain product. And by the time the target customer arrives in the merchant’s website, he will immediately proceed to the order form page. Thus, the affiliate gets a high conversion of visits into sales. But how will an affiliate conduct an effective pre-selling?

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The landing page of an affiliate website is often a squeeze page that is created to do pre-selling an affiliate product or just simply collecting email address for list building. It is a one-page website with one goal only which is creating environment to make people have interest in your affiliate product or exchanging their email address to get something.

There are key elements that we have to include on a good landing page:

• Super compelling headline

Use killer words on headline that grabs the attention of the prospect. Make your heading lines bold and bright, so reader can scan the page quickly.

• Clear and concise copy

You also want to keep you speech very simple so all readers can understand your copy.  Landing pages are not a good place to impress your readers with your extensive vocabulary. You want to use simple words and simple sentence structure.

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Most people who just use the Internet as source of information and social networking don’t understand affiliate marketing concept and its terms. In this article, I will list a few of terms used in affiliate marketing world for my newbie readers or beginners.

• Ad Copy: A written sales pitch, also known simply as ’sales letter’. Most follow the AIDA form (Attention, Interest, Desire, Action). You can find it on any site that’s selling something.

• Affiliates/affiliate marketers: An individual or company who refer and promote products or services of merchant for commission through affiliate links.

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