After you send out the first e-mail ad it’s very important to follow-up a day or two later with your list. People may have skipped over it the first time, sometimes people need to see an ad a couple of times before they click or buy or the first e-mail subject line never grabbed their attention.

Nowadays Internet software and e-mail filters can block you e-mail messages from even getting to your opt-in subscribers. This article will give 30 reasons to follow-up with your list subscribers. Just make sure to be honest when you use these follow-up strategies.

#1 Price Increase

Warn your prospects that your product is about to go up in price. With this slow economy people are very price conscious. If they have any interest in your product they will want to buy it for the lowest price possible..

#2 Easy Payments

Inform your prospects that you have added an easy payment plan. If your product is very expensive, people may be hesitant to dish out all that money at once. A payment plan will be easier for them to budget in the cost over a certain period of time.

#3 Server Down

Notify your prospects that your server went down briefly with all the traffic you received. People will assume that with all that traffic your product must be good. And they will understand why they had trouble visiting your web site the first time.

#4 E-mail Filtered

Tell your prospects that your first e-mail may have been filtered. You can say you forgot to spam filter check it or you noticed from your e-mail stats that many of the e-mails did not get delivered. Either way people understand that e-mail isn’t as reliable as it used to be.

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If you are advertising your affiliate program through e-mail marketing, make sure you know what your responsibilities are. Nowadays, the amount of false information available about e-mail marketing on the net is shocking.

The lawless days of spam e-mail are over, at least for U.S.A. based advertisers. The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) sets forth specific requirements for advertising via e-mail. The law has been tested numerous times since being passed and fines have been levied, property seized, people have even been sentenced to prison.

As an affiliate marketer obviously you don’t want to be on the wrong side of this law. Fortunately, complying with the provisions in the law is fairly simple. Here is what it requires:

• No misleading or fake header information. This includes the “From:” and “To” fields.

• No deceptive subject lines. You want your customer to know what you’re selling anyway, so this should be no problem.

• Messages must be labeled as advertising. Again, the moral is: no sneaky stuff.

• An “internet-based” opt-out method must be provided. You have 10 days to stop e-mailing a person once you have received their remove request.

• Messages must include your business (or home) physical address. This provides accountability and a way for the customer to verify that your business is real.

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Fact: It can cost you triple (or more) to attract a new customer than it costs you to retain an existing one.

This is why businesses build lists in the first place. It’s a proven fact that repeat sales will make up the bulk of your profits.

It’s also proven that the average prospects needs to see your message somewhere between 7 to 11 times before deciding to buy. You must get your visitor’s email address when he visits your site, so you can follow up with him. Otherwise, he’s probably gone for good.

Email remains the number one method of communication between subscriber and merchant because it is versatile, it is cheap and it is ridiculously simple to use.

When you own your own opt-in list, you can promote your business in whatever way works best – whether it’s through a special offer, an email course, or a steady flow of quality news. It’s up to you.

The point I really want you to get, though, is that you can not reach through your screen and compel that lost visitor to come back to your site. You can compel your subscribers to make repeat visits and repeat purchase by reaching out through e-mail.

In order to squeeze the most out of your list, you need a good autoresponder system – one which allows you to track open rates and click through, and to split test your mailings (e.g., one version of copy goes to 100 members, the second version goes to another 100 members).

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