If you are advertising your affiliate program through e-mail marketing, make sure you know what your responsibilities are. Nowadays, the amount of false information available about e-mail marketing on the net is shocking.

The lawless days of spam e-mail are over, at least for U.S.A. based advertisers. The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) sets forth specific requirements for advertising via e-mail. The law has been tested numerous times since being passed and fines have been levied, property seized, people have even been sentenced to prison.

As an affiliate marketer obviously you don’t want to be on the wrong side of this law. Fortunately, complying with the provisions in the law is fairly simple. Here is what it requires:

• No misleading or fake header information. This includes the “From:” and “To” fields.

• No deceptive subject lines. You want your customer to know what you’re selling anyway, so this should be no problem.

• Messages must be labeled as advertising. Again, the moral is: no sneaky stuff.

• An “internet-based” opt-out method must be provided. You have 10 days to stop e-mailing a person once you have received their remove request.

• Messages must include your business (or home) physical address. This provides accountability and a way for the customer to verify that your business is real.

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Fact: It can cost you triple (or more) to attract a new customer than it costs you to retain an existing one.

This is why businesses build lists in the first place. It’s a proven fact that repeat sales will make up the bulk of your profits.

It’s also proven that the average prospects needs to see your message somewhere between 7 to 11 times before deciding to buy. You must get your visitor’s email address when he visits your site, so you can follow up with him. Otherwise, he’s probably gone for good.

Email remains the number one method of communication between subscriber and merchant because it is versatile, it is cheap and it is ridiculously simple to use.

When you own your own opt-in list, you can promote your business in whatever way works best – whether it’s through a special offer, an email course, or a steady flow of quality news. It’s up to you.

The point I really want you to get, though, is that you can not reach through your screen and compel that lost visitor to come back to your site. You can compel your subscribers to make repeat visits and repeat purchase by reaching out through e-mail.

In order to squeeze the most out of your list, you need a good autoresponder system – one which allows you to track open rates and click through, and to split test your mailings (e.g., one version of copy goes to 100 members, the second version goes to another 100 members).

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Technology has taken a toll even in the field of marketing. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet.

Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole world. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.

Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it.  Some of the benefits are:

• Speed

E-mail marketing has a very high speed of information transfer. This is the main factor as to why e-mail marketing is considered better and over the other marketing medias. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.

• Reach

E-mail marketing has a better reach to the people worldwide than the other medias of marketing. E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process.

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